Bold Vision. Real Impact.
Driven by innovation, our team pioneers Australia’s XR frontier—turning vision into measurable value for forward-thinking organizations.
Partner With UsWho We Are
Founded in 2016 in Melbourne, Proud Assets XR began as a future-focused collective of technologists, designers, and creators. United by a passion for immersive experiences, we’ve grown into a trusted partner for enterprise, education, and government—delivering cutting-edge AR/VR solutions with a personal approach. Our core values are innovation, integrity, and a relentless pursuit of excellence. Every project is an opportunity to push boundaries and inspire progress for our clients and communities.
- Client-first, solution-driven mindset
- Transparent collaboration and communication
- Continuous learning and technological advancement
Meet the Visionaries
Emma Lawson
Founder & Chief XR Strategist. Emma blends a decade of product design with a flair for innovation, recognized as a Top Tech Leader by the Australian XR Guild.
Raj Singh
Head of R&D. Raj leads our technical teams, holding two XR patents and a commitment to pushing the limits of interactive technology.
Ashleigh White
Creative Director. Ashleigh brings design storytelling to life, ensuring every project delivers meaning as well as magic.
Why Choose Us?
- Industry award: Best XR Experience – 2023 APAC Tech Summit
- Certified by XR Association of Australia
- Proven record: 100+ successful XR deployments nationwide
- Full-stack expertise: concept, development, and on-going support